The Brief
The Radiology department's website was using an outdated and very old platform tied to the corporate system. This meant that the department themselves had little control over the site and were constrained making content updates etc. As both a public serving function and revenue-generating business, the team needed a site fit for purpose to help drive their business forward.
Our Solution
Working closely with the client, we conducted a discovery workshop unearthing best practice examples from the industry, the client's wish-list, and devising a completely new information architecture. From here we commenced copywriting and concept design, before refining both for final sign-off. Development was done on WordPress and we worked closely with internal IT to host the site securely in SVHA environment.
The Outcome
The radiology department now has a site that caters to their audience's needs and is easily maintainable into the future. Presenting their brand and business in the best possible way, and driving new business opportunities.
