Compass Education

Compass Education are one of Australia’s leading education software providers, with over 3,000 schools using their software globally. Identifying an opportunity to grow its share of voice in the Victorian market, Compass wanted to launch its first-ever high-visibility media campaign.

Needing to seize a time-sensitive opportunity, Lekker delivered a full creative campaign in-market across Digital, Out Of Home, and print just 4 weeks from briefing. This included partnering with a media buyer, updating the main Compass corporate website, and delivering over 50 different creative assets for use across radio, outdoor, tram stops, and digital.

The campaign launched into market and delivered millions of impressions and increased brand awareness into the key target audience across metro Melbourne. The campaign provided the platform for the client to engage customers and prospects directly through an aligned Sales team activation.