The Brief
The Not-For-Profit organisation Anchor has deep roots within the Victorian community, providing foster care and other support services to thousands of Victorians each year. As they focused on growth of their services, they saw an opportunity to refresh their brand to align more closely with their core values.
Our Solution
We opted to take Anchor through our rigorous brand strategy process. After an initial discovery workshop, we conducted visual research which confirmed the direction to take the refreshed brand. With a strong desire to move away from a traditional corporate look, Anchor opted to incorporate more organic shapes, textures and colours into the brand which would ultimately work well with the existing core visual element.
The Outcome
The new Anchor brand has a much needed warm, welcoming tone, which works extremely well with the comprehensive suite of visual elements created for use across collateral and digital channels. The new brand has set a new, consistent standard which is now reflected across all assets and collateral.
