The Brief
Blockchain is not a simple concept to understand, it’s even more complicated when you add financial services story on top. This was the challenge facing Lygon, a financial services startup, who needed to communicate their new offering to financial institutions and end users. Lyon approached Lekker to produce a 5-minute animation explaining the Lygon Arc solution in an easy to understand way.
Our Solution
Equipped with knowledge from product demonstrations and documentation, Lekker storyboarded a use case scenario featuring a protagonist to contextualise the Lygon technology. A voice over was used to narrate and humanise the story, while clear animation elements visually simplified the concept - perfect for complex concepts.
The Outcome
The video captured the story and use case perfectly, and formed a new animation style which was rolled out across subsequent videos. The video is used through the sales process, and as part of onboarding new clients to the Lygon platform.
