The Brief
A professional development conference needs to look professional. Makes sense right? Well, despite boasting a rich history of bringing procurement professionals together, the AHSPO annual conference lacked a clear communication strategy and brand.
Our Solution
Working closely with the client to build a brand and easily replicable visual language, the conference was transformed from top to bottom, lanyard to booth. Supporting a fresh brand was a thoughtful communication and content strategy to drive registrations, engage with an online audience and build a content pipeline to reach far beyond delegates.
The Outcome
The branding communicated a clear theme for the event, and the consistent application of brand and tone of voice across all physical and digital facets presented a polished experience to attendees.
