The Brief
The Woodford Manor Aged Care home in Queensland emerged from an acquisition of the facility in mid-2022. Upon acquiring the business, the new owners wanted to relaunch the home with a new focus on client experience, and a new brand to reflect this.
Our Solution
Lekker were engaged to reimagine a new brand, while respecting the heritage of the original. A delicate process, we conducted discovery workshops with the client and stakeholders to understand the core values of the home, it’s heritage and what they wanted the new brand to
represent.
The Outcome
The end result was a considered new look, with small nods to the existing home. We rolled out the new brand across signage, collateral, uniforms and a new website built from the ground up. Woodford Manor’s new look truly reflects their heritage and leading aged care services.
