The Brief
Parex, a digital warehouse software brand, has a long and proud history. With the product undergoing significant improvements, and marketing and branding not reviewed for over a decade - the time was right to review and redefine the Parex brand.
Our Solution
The client engaged Lekker to run a series of Brand Workshops. In these sessions, we ran exercises to elicit positioning information such as values and mission, audience personas, points of difference, and tone of voice. Taking these findings, a comprehensive brand bible was developed, setting the direction for the rebrand.
The Outcome
Working closely with the client, brand concepts were developed in parallel with an entirely reimagined website. From defining new information architecture, to copywriting and development, the new website, paired with a relevant new brand has lifted Parex from 2011 into today.
